Crisitano Ronaldo's new bet, the team he joins for 40 million dollars

With EA Sports and FC24 dominating the football sector in the video game industry, the incursion of eFootball (formerly PES) generates competition for its free nature. Cristiano Ronaldo set his sights on that business, making a strong investment in the UFL.

The video game industry is becoming stronger and, in the field of football, the hegemony belongs to EA Sports and its launch FC24, which was previously directly called FIFA. Several steps below is eFootball, formerly PES, which has been free for a few years.

Now, Cristiano Ronaldo got into the discussion. UFL had hired him to use his image to gain exposure, but the Portuguese went further and spent about $40 million on the development carried out by Strikerz.Inc. He is very excited to be part of this project because UFL can become a new alternative to football video games, Cristiano Ronaldo said in an official statement.

Since cryptocurrency markets gained popularity, millions of people started trading there and even big companies hired top stars to promote their blockchain. Binance, one of the most important firms, featured the figure of Cristiano Ronaldo.

Cristiano's agreement with Binance

The Portuguese goalscorer launched his NFT collection with Binance in November 2022, before the World Cup in Qatar. Prices ranged from $77 to $10,000. It is a promotion that large international brands also carry out. However, now the Portuguese faces a multimillion-dollar lawsuit based on the 133-page complaint that was registered in a Florida court. Michael Sizemore, a resident of California, Mikey Vongdara, from Florida, and Gordon Lewis, from Colorado, signed the complaint against the crypto asset house for having purchased capital and demand to be compensated for the losses.