David Beckham Surprises as the New Face of Men’s Underwear, Victoria Sends a Message

David Beckham has become the new face of the renowned men’s fashion brand BOSS, specifically for their ONE Bodywear underwear collection. The launch of the campaign has stunned many fans, with the first photos circulating across social media. His wife, Victoria Beckham, couldn’t hide her pride for her husband's latest achievement.

The campaign, led by Beckham, showcases him modeling BOSS’s new men’s underwear line, revealing not only the high-quality garments but also his impressive physique at the age of 49. In the shared images, Beckham is seen wearing the brand’s latest designs, demonstrating his enduring charm.

Beckham Reflects on His Modeling Comeback

David Beckham shared one of the first promotional shots on social media with the phrase, “Be your own BOSS”, a slogan that matches his confident and timeless presence. The campaign’s photographs were taken by famous fashion photographers Mert and Marcus, further elevating the overall impact.

Although Beckham had previously stated that his modeling days were over, he confessed that BOSS’s ambition for the collection, combined with his long-term collaboration with the brand and the creative direction of his close friends, inspired him to return to the modeling world.

"I once said that my days as a bodywear model were over, but when BOSS shared its vision for the collection and brought in my good friends Mert and Marcus to photograph the campaign with their brilliant creative ideas, I just couldn’t say no. The new collection is beautifully crafted. I’m proud to support BOSS in our long-term strategic collaboration with this campaign,” said the former footballer.

A Proud Moment for the Beckham Family

The official launch event for the BOSS ONE Bodywear collection was held at the Lightroom underground exhibition space, featuring cutting-edge 360° screens to display the collection. David Beckham attended the event alongside his wife, Victoria Beckham.

Victoria, always supportive, took to her social media to express her admiration, writing, “So proud of you”, and also shared a promotional video for the new BOSS collection.

This collaboration marks a significant moment in Beckham’s career, merging fashion and legacy, with his iconic presence continuing to influence both sports and style.