To be one of the most powerful in the world, the new big business of Atlético de Madrid

Atlético Madrid has taken a bold step by signing a historic agreement with the Saudi Arabian airline Riyadh Air. This deal, estimated to be worth between €250 and €300 million, will see the Metropolitano stadium renamed the Riyadh Air Metropolitano for the next nine seasons.

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An Unprecedented Financial Boost

The financial injection from this agreement is undeniable. For Atlético Madrid, it means long-term financial stability that will allow it to:

• Strengthen the squad: The club will be able to invest in signing new talent and improving the existing squad, with the aim of competing at the highest level both domestically and internationally.
• Modernize facilities: The club's facilities, including the Metropolitano stadium, can be modernized and expanded, offering a better experience for fans and generating greater revenue.
• Reduce debt: The agreement will allow Atlético Madrid to reduce its debt, which in turn will generate greater financial flexibility.

A New Chapter in the Club's History

Beyond the financial aspect, this agreement marks a new chapter in the history of Atlético Madrid. The partnership with a global brand like Riyadh Air raises the club's prestige internationally and positions it as one of the most attractive teams for sponsors and players.

Impact on European Football

This agreement also has significant implications for European football. It demonstrates the growing importance of emerging markets in football and the ability of airlines to use sports to increase their global visibility.

The agreement between Atlético Madrid and Riyadh Air is a clear example of how football has become a global business, where major commercial deals are increasingly common. For Atlético Madrid, this agreement represents a unique opportunity to consolidate its sporting and financial project in the long term.