More than any other, Messi's new record in the MLS playoffs is known

Lionel Messi continues to redefine the boundaries of sports entertainment. His debut in the Major League Soccer playoffs for Inter Miami has shattered records and set a new benchmark for viewership.

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The match between Inter Miami and Atlanta United was crowned the most-watched sporting event in Apple TV history. While exact viewership numbers haven't been released, the unprecedented demand for free streams via MLS Season Pass and Apple Stores worldwide speaks volumes.

What made this match so special?

• Free and Accessible: Apple's decision to make the match freely accessible through MLS Season Pass and Apple Stores allowed millions of fans around the globe to tune in.
• Personalized Perspective: The innovative use of a personal camera attached to Messi's jersey offered fans an unprecedented, intimate view of the action, directly from the perspective of the legendary player.
• Global Anticipation: Messi's arrival in MLS generated immense worldwide anticipation, and his playoff debut only heightened the excitement.

A Lasting Legacy

This record-breaking performance underscores Messi's immense star power and its transformative impact on the MLS. His presence has not only boosted viewership but has also elevated the league's global profile.