The new humiliation of the MLS to the Liga MX this season

The Major League Soccer (MLS) is continuing its rapid ascent, solidifying its position as one of the world’s most attractive leagues. Attendance figures for the 2024 season tell a compelling story: the MLS is leaving the Liga MX far behind.

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With 11.4 million fans in attendance so far, the MLS has significantly outpaced the Liga MX, which has only managed 2.5 million attendees. This stark difference can be attributed to several factors, including:

• Increased investment in infrastructure and marketing: The MLS has invested heavily in building modern stadiums and launching aggressive marketing campaigns that have attracted new fans.
• A more attractive product: The arrival of international stars and a more dynamic, attacking style of play have made the MLS a more appealing league for spectators.
• Stronger community engagement: The MLS has successfully connected with local communities, fostering a sense of belonging among fans.

Meanwhile, the Liga MX faces a growing challenge to maintain its competitiveness. Declining attendance and financial difficulties are signs of a league in need of urgent reform.

MLS on the path to becoming a global powerhouse

Attendance figures are not the only metric favoring the MLS. The league has also experienced significant growth in sponsorship revenue and merchandise sales. Furthermore, the MLS is aiming to reach 12 million attendees in 2024, which would place it among the top three leagues in the world alongside the Premier League and Bundesliga.

What does the future hold?

The gap between the MLS and the Liga MX appears to be widening. Unless the Liga MX takes drastic measures to improve its product and attract more fans, it risks falling further behind its North American rival. The MLS, on the other hand, is well-positioned to continue its growth and become one of the most important leagues in the world.