The market changes, the novelty that an important South American league will have thanks to YouTube

In a move that will revolutionize the way Brazilian fans enjoy football, YouTube announced today a historic agreement with the Liga Forte União (LFU) to live stream some of the most exciting matches of the Brazilian Serie A Championship. Starting next season, YouTube's CazéTV channel will become the home of one of the most passionate championships in the world.

Thanks to this partnership, one match per round of the Brasileirão will be exclusively streamed on YouTube, meaning that 38 thrilling encounters will be available to millions of users worldwide. This initiative will not only expand the audience for Brazilian football but also offer fans a more interactive and personalized viewing experience.

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CazéTV: Your Destination for Brazilian Football

All Brazilian Serie A matches broadcast on YouTube will be available directly on the CazéTV channel. Unlike the coverage provided during the Olympic Games, this time one match per round will be broadcast. However, YouTube is evaluating the possibility of implementing additional features, such as multi-screen viewing, to offer an even richer viewing experience.

Beyond Athletico Paranaense

While YouTube currently broadcasts Athletico Paranaense matches, the agreement with the LFU will allow fans to enjoy a wider variety of teams. The LFU represents 27 clubs from Serie A and B of the Brasileirão, ensuring that fans of different teams can find their favorite teams' matches on the platform.

YouTube: A Destination for Brazilian Football Fans

YouTube has already established itself as a reference platform for Brazilian football fans. In addition to the Brasileirão matches, the platform already broadcasts other important championships such as the Copa do Nordeste and Paulistão. For 2025, YouTube will continue to offer extensive coverage of these tournaments, including 16 Paulistão matches and 50 Paulistão Feminino and Copinha matches.