How much do Chivas and its main stars cost?

Nostalgia, coaching cuts, controversy, and even poor results are the ingredients that keep Chivas as one of the most highly valued Mexican brands in both the domestic and international markets.

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Although El Rebaño has only won two league titles in the last 23 years (with more than 10 years between them, in the Apertura 2006 and Clausura 2017), it remains solidly at the top of popularity and team value, in addition, generating digital strategies such as the sale of its NFTs and the creation of its eSports team to continue attracting new generations.

In terms of popularity, El Rebaño appeared in second place nationally with 21.6% of preferences in the latest Mitofsky survey (2020), in which América leads with 23.9%, although they are the only clubs that exceed 20 percent, as the next on the list is Cruz Azul with 10.9%.

How much do Chivas cost?

According to the most recent Forbes ranking of the 50 most valuable teams on the American continent, Chivas appears in sixth place with 311.5 million dollars, which also gives it the lead in the Mexican market (Monterrey appears second with 311 million dollars). This analysis includes the value of the stadium (Akron), the squad, and the club's brand in general.

Cost of its main stars

According to Transfermarkt, this is the cost of the Chivas’ best players:

Chivas, the most popular Mexican team in the U.S.

In addition, according to figures from Sports Value, Guadalajara is the most popular Mexican team in the United States with more than eight million followers, while research by BolaVip revealed that the club has had searches in the last year in destinations such as Hawaii and West Virginia.

Also, this summer alone, they signed agreements with Eleven Sports, a London-based streaming network that broadcasts their games to more than 100 countries, as well as with Dongqiudi, a Chinese platform that has made the Rojiblancos the first Mexican team to be broadcast on various platforms in that country. 

In addition, in July they launched their first collection of non-fungible tokens (NFTs) through the Metamask platform and using the Avax and Wavax cryptocurrencies.

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