They called him the new Messi and he failed at Barça, now he earns 500 thousand dollars in his new business

Giovani dos Santos, the Mexican prodigy who once graced the hallowed turf of the Camp Nou, is a tale of immense promise and unfulfilled potential. Hailed as the "new Messi" during his formative years, dos Santos arrived at Barcelona with a reputation that preceded him. His technical ability, flair, and eye for goal were reminiscent of the Argentine maestro, and fans and pundits alike were eager to see him blossom into a global superstar.

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Dos Santos joined Barcelona's youth academy at a tender age, quickly rising through the ranks. His performances for the club's youth teams were nothing short of exceptional, and it seemed inevitable that he would become a first-team regular. However, the step up to senior football proved to be more challenging than anticipated. Despite making his debut for Barcelona at a young age, dos Santos struggled to consistently produce the kind of performances that were expected of him.

The pressure of living up to the "new Messi" tag weighed heavily on his shoulders. The constant comparisons to one of the greatest footballers of all time were undoubtedly daunting, and it seemed to affect his confidence on the pitch. Additionally, the intense competition for places in the Barcelona first team, with players like Lionel Messi, Ronaldinho, and Samuel Eto'o already established, made it difficult for dos Santos to find a regular place in the starting lineup.

As a result of his struggles at Barcelona, dos Santos was loaned out to several clubs in search of regular first-team football. While he had some successful spells, he was never able to truly establish himself as a world-class player. His career has been characterized by a series of highs and lows, with glimpses of brilliance often overshadowed by inconsistency.

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In retrospect, it is clear that the expectations placed on Giovani dos Santos were perhaps unrealistic. While he undoubtedly possessed immense talent, the pressure of being compared to Lionel Messi was simply too much for him to handle. Despite his failure to live up to the hype, dos Santos remains a cult hero among Barcelona fans, and his story serves as a cautionary tale about the dangers of placing too much expectation on young players.