Not just for soccer, the incredible amount Real Madrid generates by loaning out the Santiago Bernabeu

Real Madrid is arguably the biggest football club in the world and in the history of football. The Spanish giants are the most successful in the Champions League, as they have won it 15 times. They usually have some of the best players in the world, and they will showcase that in the upcoming season as they will have Kylian Mbappé joining the team that already consists of Vinicius Jr., Jude Bellingham, and Rodrygo.

Florentino Perez, the president of Real Madrid, has done a great job in helping the club remain one of the biggest and most successful clubs in the world. The club's stature allows them to sign world-class players on a free transfer, like how they did with Mbappé this summer. The club has money and continues to gain funds from their newly renovated Santiago Bernabéu.

The club has been making money from the renovated stadium, and it makes a lot of money through the events it hosts. During the summer, the Real Madrid team will be playing in a US pre-season tour. So far this summer, the Santiago Bernabeu has hosted events, and recently, they earned more than $18 million from concerts. Karol G performed 4 times in 4 days, attracting more than 270,000 fans, which earned the club lots of money because it allowed the Colombian singer to perform at the stadium.

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Another popular artist who performed at the Santiago Bernabeu was Taylor Swift. She performed in late May, a few days before Real Madrid played against Borussia Dortmund in the Champions League Final at Wembley Stadium. The American singer performed for more than 70,000 fans at Real Madrid's stadium. The legendary Toni Kroos was also at the concert, with seats on the balcony.

The Santiago Bernabeu will also make history next year as earlier this year; it was announced that it would host Spain's first-ever NFL game. The NFL has allowed stadiums in Europe and other countries to host season NFL games throughout the past couple of years. Spain has never hosted a game before, and next year, the Bernabeu will be the first Spanish stadium to host it, which will give Real Madrid more funds.

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How much did the renovation of the Santiago Bernabeu cost?

The Santiago Bernabeu was under renovation from 2020 to 2023. It has slowly added a few touches to the stadium, but MARCA reports that the full cost of the renovation is as high as $1 billion. The club plans to pay it off in the next couple of years, thanks to these events and football matches.