Harry Kane seeks the first title of his career and the low-cost business he has in Germany

As Harry Kane continues his pursuit of his first major trophy with Bayern Munich, a German supermarket chain has capitalized on his popularity in an unexpected way. Lidl, known for its budget-friendly products, has launched an inflatable mattress that is nearly the exact size of the English striker.

The 186cm tall mattress is a striking resemblance to Kane, who stands at 188cm. The product has generated a buzz among both German and English fans, with many finding the humorous side of a major supermarket chain creating a product based on a high-profile athlete. The mattress is priced at a very affordable €16.99, a stark contrast to the reported €100 million Bayern Munich paid to acquire Kane from Tottenham Hotspur.

Kane, who had to leave the pitch early during Bayern's recent match against Bayer Leverkusen due to an injury, has already made a significant impact on the club and its fans. His impressive goal-scoring record of 54 goals in 52 matches last season earned him the European Golden Shoe.

The Lidl mattress has sparked conversations online, with fans comparing the cost of the mattress to the transfer fee paid for Kane. While the mattress is undoubtedly a fun and affordable product, it also highlights the commercial potential of athletes and the lengths to which companies will go to capitalize on their popularity.

• 

  Recommended

  The three replacements ready for when Erik Ten Hag leaves Manchester United

• 

  Recommended

  Secured future, the companies Neymar owns thanks to his football

As Kane continues to recover from his injury and aims to help Bayern Munich secure more silverware, it remains to be seen if the Lidl mattress will become a must-have item for fans of both the player and the budget supermarket chain.