Cristiano Ronaldo has finally signed for Al Nasar in the Arab league. The 37 year old footballer joins this new club and becomes the highest paid player in history with 200 million euros per season. After his arrival, we present the real impact of the signing of "El Bicho" in Arab soccer.
In short, having a star like Ronaldo in any competition attracts media attention, as well as important television deals. On the other hand, marketing sales always have an immediate impact in stars like Messi, Neymar, Zlatan and others franchise players with a new club.
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Lionel Messi experienced a similar situation on his arrival in Paris, the shirts of the 10 with the new PSG uniform were sold out in the first days of the market, according to official figures it was around 100 million dollars in revenue from the sale of shirts. However, it is surprising what Ronaldo achieved in Arabia.
Once the sales of Cristiano Ronaldo's official jerseys came to light, the club ran out of stock after 24 hours on the market. According to AFP figures, a total of $112 million was earned from the sale of the Portuguese's jerseys alone.
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