The biggest signings: MLS vs. Liga MX: Who gets the best players?

In recent years, Major League Soccer (MLS) and Liga MX have intensified their competition not only on the pitch but also in the transfer market. Both leagues aim to attract top talent to elevate their competitive level and enhance their commercial appeal. This article examines the standout signings in each league, comparing their strategies and the impact of these acquisitions on football in North America.

Signing strategies: MLS and Liga MX

MLS has adopted a strategy that blends signing international stars with investing in young prospects. The arrival of figures like Lionel Messi to Inter Miami in 2023 not only raised the level of play but also drew global attention to the league. Additionally, MLS has sought emerging talent from South America and Europe, offering a platform for development and eventual transfer to European leagues.

On the other hand, Liga MX has focused on attracting standout players from South American leagues and repatriating Mexican footballers who have played in Europe. Clubs like América and Rayados have made significant signings to strengthen their squads and maintain competitiveness both locally and internationally.

Notable signings in MLS

The addition of Lionel Messi to Inter Miami in July 2023 marked a milestone in MLS history. The Argentine star, joined by former Barcelona teammates Sergio Busquets and Jordi Alba, transformed the team and elevated the league's global profile. Messi was named MLS Most Valuable Player in 2024 after scoring 20 goals and providing 16 assists in 19 matches.

Another significant signing was Diego Gómez, who left Inter Miami to join Brighton in the Premier League in January 2025. This transfer, valued at $17 million, became the most expensive in Inter Miami’s history, highlighting MLS’s ability to develop and export young talent.

Notable signings in Liga MX

Liga MX has also made impactful moves in the transfer market. During the Apertura 2023, América signed Julián Quiñones from Atlas, bolstering their attack with one of the league's most effective forwards. Similarly, Chivas strengthened their midfield by signing Érick Gutiérrez from PSV Eindhoven, aiming to bring out his best form back in Mexican football.

Another standout move was Sergio Canales joining Monterrey from Real Betis. The Spanish midfielder brought experience and quality to the Monterrey squad, solidifying their position as one of the league’s most competitive teams.

Impact of signings on league competitiveness and popularity

Lionel Messi’s arrival in MLS not only improved the level of play but also attracted unprecedented media attention. Inter Miami experienced a significant increase in stadium attendance and sponsorship revenue, with multinational companies like Visa and Royal Caribbean joining as partners. Messi’s presence has also served as a magnet for other renowned players, elevating the league’s international profile.

In Liga MX, signings like Julián Quiñones and Érick Gutiérrez have strengthened traditional teams, maintaining the tournament’s competitiveness. However, the league faces the challenge of matching the media and commercial impact MLS has achieved with the arrival of international stars. Liga MX remains one of Latin America’s most competitive leagues but must adapt to evolving market dynamics to maintain its relevance.

Comparison of business models and talent development

MLS has adopted a business model that combines signing international stars with developing young talent. The league has implemented academies and training programs that produce players capable of competing in European leagues. Additionally, MLS’s structure ensures an equitable distribution of resources, contributing to competitiveness among teams.

In contrast, Liga MX has largely relied on signing foreign players and bringing back Mexican footballers who have played in Europe. While some clubs have invested in youth development, the league’s export of young talent to European leagues has been limited compared to MLS. Liga MX also faces challenges related to resource distribution and team competitiveness, prompting debates about the need for structural reforms.

Future outlook: who gets the best players?

The competition between MLS and Liga MX to attract top players will continue in the coming years. MLS has demonstrated a growing ability to lure international stars and develop young talent, potentially giving it an edge in the future. However, Liga MX boasts a rich football tradition and a passionate fan base, making it an attractive destination for quality players.

To remain competitive, Liga MX must adapt to new market trends, invest in youth talent development, and improve its infrastructure. Meanwhile, MLS must continue balancing international star signings with local player development to sustain its growth.