Lionel Messi continues to redefine the boundaries of sports entertainment. His debut in the Major League Soccer playoffs for Inter Miami has shattered records and set a new benchmark for viewership.
The match between Inter Miami and Atlanta United was crowned the most-watched sporting event in Apple TV history. While exact viewership numbers haven't been released, the unprecedented demand for free streams via MLS Season Pass and Apple Stores worldwide speaks volumes.
This record-breaking performance underscores Messi's immense star power and its transformative impact on the MLS. His presence has not only boosted viewership but has also elevated the league's global profile.
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