Tom Brady's return to New England generated more money in publicity than Cristiano Ronaldo's presentation at Manchester United

Different sports betting houses agreed that the confrontation between the legendary quarterback Tom Brady of the Tampa Bay Buccaneers and the head coach Bill Belichick of the New England Patriots was really important. Brady, who was a six-time Super Bowl champion with the Patriots, returned to play at Gillette Stadium in Foxborough of Massachusetts, for the first time as a member of the visiting team, which is the reigning Super Bowl champion.

American football is one of the most money-moving sport events in the world. In fact, an advertisement cost much more expensive than any other discipline, as basketball, soccer or tennis, between others. And even more so, when we talk about top-level games, like the one that the Tampa Bay Buccaneers and the New England Patriots will play tonight.

Due to the millions of spectators that a game of these characteristics have, the cost of an advertising space has increased exponentially, compared to any other game of the season. In this way, companies that wanted to advertise their brands for just 30 seconds of advertising during the event, had to pay more than 3 million dollars. However, the figures are considerably lower than those of a Super Bowl, where these are usually almost double.

For this, some of the biggest brands that never miss the opportunity to advertise in these types of situations, were present. Among the variety of advertisers for this 2021 brands such as Cheetos, Bud Light, Pringles, Michelob Ultra, Mercari, Doritos, Tide, Chipotle, Hellmanns, Mountain Dew, Samuel Adams and Vroom stand out, just to mention a few.

Advertising revenue far exceeds Cristiano's Manchester United debut

The arrival of Cristiano Ronaldo to Manchester United means a millionaire business for the English team. So much so, that it moves fortunes in euros, with its sales of t-shirts, advertising patrioships, and television rights. Advertising in football can pay unimaginable amounts today. And the team that receives the most money for wearing a brand on the chest of their shirt is Manchester United.

However, even so those 76 million euros that the Premier League moves on Cristiano Ronaldo’s presentation through advertisements was considerably less than that of an elite game in the NFL. If we take into account that in this case 60 spots were broadcast during the match, sold at an average price of 3 million dollars each, these ads represented at least $ 180M.

Evolution of Super Bowl ad rates

2010 - 2,77M$ (30 seconds)

2011 - 2,89M$ (30 seconds)

2012 - 3,23M$ (30 seconds)

2013 - 3,72M$ (30 seconds)

2014 - 3,91M$ (30 seconds)

2015 - 4,10M$ (30 seconds)

2016 - 4,47M$ (30 seconds)

2017 - 4,70M$ (30 seconds)

2018 - 4,37M$ (30 seconds)

2019 - 4,51M$ (30 seconds)

2020 - 5,60M$  (30 seconds)